Paid Outreach links are sort of an all encompassing term for me. We’re reaching out to People in an effort to get a link on their website. I don’t care if that’s in the form of a New Guest Post, a Link Placement, a Resource Link at the end of an article, or even a link on a page, so long as it’s relevant to my site and their blog shows clear signs of being liked by Google.

Yes and no; I know that’s vague so let me elaborate. In the world of outreach, “list” has a negative connotation. Most people who sell outreach services use a form of “list” or “spreadsheet” or “database” in order to place you on blogs. But in our case we have connections with the webmasters and we only build links on our partner websites.

Yes, besides buying paid links, SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website.

That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid custom outreach advertising will work together to provide the best results.